Why Storytelling? - the mistake I made in not recognising the value of storytelling:
 

When I first set up my business, storytelling was just intended to be the glue to join the two main activities of environmental education and creativity. In hindsight, I had a very poor appreciation for the wider role and appeal of stories back then, but that was about to change. Within the first year of business 90% of bookings were for storytelling. By year two, I’d scrapped the original business plan and...


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